Many people do not care about the details of solid structure and visual presentation of website. When it comes to the art of website designing the attractive look and proper level of functionality matters the most. It means you should be able to provide not only a site that looks attractive to visitors but also offers them the proper level of functionality.
First thing to remember that users don’t read they scan. Most of the peoples scan across the page in F or E pattern. So this will give you idea of where to put logo and headlines or even advertisements. Second thing which should be kept in mind is SEO. It is important for getting organic traffic to your website. The title tags, H1 tags and description tags should be properly made.
Many website lose the balance between these two things. This unbalanced approach will cause their traffic to suffer over time. A unique design can help set apart your website from the rest. Every day we all visit different websites and forget most of them in a week. But whenever anyone sees a unique and different design he keeps that website in mind. The content should be laid out in the F pattern; headings on the top left and content below that. Many people work very hard on the content of their site and put lot of effort. However without the right web design these efforts are easily wasted. A site is more than attractive images, clever videos highly useful functions which are presented in boring way.
These all concept should be combined in good manner to produce a very high quality website. Most of the users spent only 15 seconds to find what they need or they switch to other website. So having an attractive design can be a great way to keep them after 15 seconds. A professional design with a lot of information throughout the site that shows the company knows what they are talking about. Final note, knowing your audience is important; once you accomplish this defining your sites design and marketing strategy becomes much more effective. Not only can you tell how they are finding your site, but also how they navigate it and what kind of designs they prefer.
